Privacy Policy

Last updated: 2/09/2025

1. Introduction

Welcome to api-eu.com (also referred to as “we”, “us”, “our” or “API Europe”). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website or otherwise interact with us (for example by registering interest, attending events, using our services, or contacting us).

By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Data We Collect

We may collect and process the following categories of personal data:

Category	Examples	Source
Identity & contact information	Name, email address, telephone number, postal address, country	When you fill in forms (e.g. “Register Your Interest”), contact us, or register for events
Demographic data	Country, language preferences	From you directly
Communications data	Your correspondence and communication with us (emails, calls)	From you
Event data	Attendance at webinars, seminars, events	From our event registration and attendance systems
Usage data / analytics	IP address, browser type, pages visited, time spent, referral URLs, device type	Automatically collected via cookies, server logs, analytics tools
Marketing preferences	Which communications you consent to receive	From your choices and settings

We do not collect sensitive personal data (such as racial or ethnic origin, health, religion, biometrics, etc.), except where expressly consented under applicable law.

3. Legal Bases for Processing

Under the EU General Data Protection Regulation (GDPR) and relevant UK/EU privacy laws, we process personal data only where we have a lawful basis. These include:

Consent: You have given clear consent for us to process your personal data for a specific purpose (e.g. to send you newsletters or event invitations).
Performance of a contract / pre-contractual steps: Processing is necessary for us to perform our services or respond to your interest or inquiry.
Legitimate interests: We may process your data for our legitimate business interests (e.g. improving our website, analytics, security, preventing fraud) provided that such interests do not override your rights and freedoms.
Legal obligation: Where we are required by law to process certain personal data (e.g. for record-keeping, disclosures to authorities).

4. Purpose of Processing / How We Use Your Data

We use personal data for purposes including but not limited to:

Providing, operating, and maintaining our website and services.
Managing user registration, interest forms, investor onboarding, and event participation.
Communicating with you: sending confirmations, updates, newsletters, event invitations, marketing communications (where consent is given).
Analyzing usage to improve our services, website, content, and user experience.
Ensuring security, detecting and preventing fraud or abuse.
Meeting legal and regulatory obligations.
Third-party service providers (hosting, email service, analytics) to support our operations.

Whenever we use your data for a purpose beyond the original reason it was collected, we will seek additional consent or provide you with clear notice.

5. Cookies and Tracking Technologies

We use cookies, web beacons, tracking pixels, and similar technologies to collect usage data and enhance your experience:

Essential cookies – necessary for basic site functions.
Performance / analytics cookies – help us understand how users interact with the site and improve it.
Marketing / advertising cookies – used to deliver relevant advertisements, track campaigns.

You can manage or disable cookies in your browser settings. Please note disabling certain cookies may affect parts of the site functionality.

6. Sharing & Disclosure of Your Personal Data

We may share your personal data with:

Service providers & subcontractors — e.g. email delivery, hosting, analytics, event management.
Business partners — e.g. co-hosting events, joint marketing campaigns, or with our parent/partner companies (such as Acorn Property Invest) for investment opportunities.
Legal, regulatory, or governmental authorities — if required by law or to respond to valid legal requests.
In the event of a merger/acquisition — your data may be transferred as part of the business transaction (with appropriate safeguards).

We require that third parties use your data only for permitted purposes and maintain appropriate security measures.

7. Data Retention

We will retain your personal data only for as long as needed for the purposes outlined in this Policy, or as required by applicable laws. After that period:

We will delete or anonymize your data, or
If deletion is not legally possible (e.g. due to archive laws), we will securely store and restrict access.

8. Your Rights

Depending on your jurisdiction, you may have the following rights in relation to your personal data:

Access – obtain a copy of your personal data we hold.
Rectification – correct inaccurate or incomplete data.
Erasure (“Right to be forgotten”) – request deletion of your data under certain conditions.
Restriction of processing – request that we limit how we use your data.
Portability – obtain and reuse your data in a structured, commonly used format.
Object – object to processing based on legitimate interests or direct marketing.
Withdraw consent – where processing is based on consent, you can withdraw it at any time.
Lodge a complaint – with your relevant data protection authority (e.g. in the EU or UK).

To exercise any of these rights, please contact us (see Section 10).

We may ask you to verify your identity before granting access or making changes.

9. Security Measures

We take appropriate technical and organizational measures to protect your data from unauthorized access, loss, misuse, alteration, or destruction. These include:

Access controls and authentication
Encryption (in transit and, where appropriate, at rest)
Firewalls, antivirus, intrusion detection
Regular security assessments and audits
Limiting access internally on a need-to-know basis

However, no method of transmission or storage is 100% secure. While we strive to use commercially acceptable means, we cannot guarantee absolute security.

10. Contact Us

If you have any questions, requests, or wish to exercise your rights, please contact:

API Europe / api-eu.com

Email: ara@api-eu.com

We will respond to your request within the time required by applicable law (typically within one month, possibly extended when justified).

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time (e.g. to reflect changes in law or our operations). If we make material changes, we will notify you by email (if you have opted into communications) or via a notice on our website prior to the change taking effect.